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New Year Thoughts
We are now through almost 15 years of the century and for all of that time I have been analyzing the CRM industry as it has evolved. This year, rather than simply reviewing some of the progress we...
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Setting the tone for 2015: CRM begat Social CRM which begat customer engagement
I used to spend a lot of time forecasting – “Here’s what I expect to see in 20-whatever.” Then I would look at how I did — and I had a good time both laughing at myself (for my errors) and patting...
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The CRM Watchlist 2015 Lifetime Achievement Award goes to CRM Magazine
Its now time to kick off the CRM Watchlist 2015 reviews with the Lifetime Achievement Award, This is arguably my fav. Know why? If you watch the Oscars, you will notice that a lot of the time the...
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CRM Watchlist 2015 Elites, Part 2: Microsoft gets ecosystems
As I made clear in last week’s post, winning elite status ain’t easy. It takes a company that not only had a strong impact in 2014 but is built for the future, too – which takes all the moving parts...
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CRM Watchlist 2015 Elites, Part 3: PROS
If you look at human beings, there is one thing and one thing only that we all have in common: We want to be happy. To each of us, the idea of happiness is different, how we choose to achieve it is...
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CRM Watchlist 2015 Elite, Part 4: Salesforce does it again
Ubiquity has rewards. If there is any technology company of any kind that is ubiquitous it is Salesforce. In the last decade — due to their clear vision, execution, cautious steps forward, willingness...
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CRM Watchlist 2015 winners: Marketing takes the stage
Five years or so ago, marketers were panicky. Their world was changing everywhere – no one trusted their advertising anymore – you saw the numbers -72 percent to 94 percent, depending, didn’t (and...
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What’s Missing From Gartner’s 2018 Magic Quadrant For CPQ
Bottom line: The 2018 Magic Quadrant for Configure, Price, and Quote (CPQ) Application Suites doesn’t reflect the need for a more enterprise-wide integration across ERP, PLM and CRM systems and the...
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10 Ways To Improve Cloud ERP With AI And Machine Learning
Capitalizing on new digital business models and the growth opportunities they provide are forcing companies to re-evaluate ERP’s role. Made inflexible by years of customization, legacy ERP systems...
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Which CRM Applications Matter Most In 2018
According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation...
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CPQ Needs To Scale And Support Smarter, More Connected Products
For smart, connected product strategies to succeed they require a product lifecycle view of configurations, best attained by integrating PLM, CAD, CRM, and ERP systems. Capgemini estimates that the...
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Research Report: Improving Go-to-Market Results with Constellation’s ACF
Apply the Account Categorization Framework to Succeed in Account-Based Strategies An account-based strategy model needs to focus on re-establishing relationships. With a very-well-defined list of...
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Event Report: Retailers Navigate Exponential Tech Amidst New Business Model...
Retail Innovation Continues To Improve As Budgets And Margin Grow Over 40,000 attendees gathered at Jacob Javitz convention center in New York City for the annual big show (see Figure 1.) The show...
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Salesforce Now Has Over 19% Of The CRM Market
Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share. Worldwide spending on customer experience and relationship...
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What’s New In Gartner’s Hype Cycle For CRM, 2019
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017. CRM made up nearly 25% of the entire enterprise software revenue market. 72.9% of CRM...
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5 Proven Ways Manufacturers Can Get Started With Analytics
46% of manufacturers agree that implementing and using data analytics is necessary to stay competitive and grow their businesses. 69% of manufacturing decision-makers believe analytics will be crucial...
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COVID-19’s Impact On Tech Spending This Year
The human tragedy the COVID-19 pandemic has inflicted on the world is incalculable and continues to grow. Every human life is priceless and deserves the care needed to sustain it. COVID-19 is also...
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CRM Watchlist 2022: Yes, the Watchlist is back
I suspended the CRM Watchlist pretty early in 2020 due to what was becoming obvious. We were going to be in for a long haul with the pandemic and working from home more often than not — at least in the...
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Gartner Predicts Public Cloud Services Market Will Reach $397.4B by 2022
Worldwide end-user spending on public cloud services is forecast to grow 23.1% in 2021 to total $332.3 billion, up from $270 billion in 2020.Garter predicts worldwide end-user spending on public cloud...
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Salesforce Sees Surge In $1M+ Deals Powering Record Q1, FY22 Results
Salesforce Q1, FY22 revenue was $5.96B, the best quarter in the company’s history. $1M+ deals hit an all-time high and were up 120% year-over-year. New $1M+ sales are averaging four or more Clouds,...
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